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NIO, once again walking into a dead end

 Last month, the highly anticipated NIO finally landed its boots in the mainstream market. In addition to the release of the "Ledo" brand, Ledo also announced the appearance (interior and product details to be released when it is officially launched in September) and a pre-sale price of 219900 yuan for its first product, L60.


The market's response to this new "milestone" was quite average: although NIO's stock price had "sneaked" up for 5 trading days before the release of Ledo, it had fallen by nearly 17% in the 8 trading days since its official release.

As we predicted earlier last year in the case study "New Forces in Car Manufacturing, Are We Dead?", if NIO's business does not improve, a new round of "downturns" is likely to occur between the end of 2023 and mid-2024. Since its peak at the end of July 2023, NIO has accumulated a decline of over 66%.

The main culprit behind the significant decline in NIO's market value in this round is its poor operating results.

According to the 2023 Q4 and full year performance released by NIO in early March this year, 160000 new cars were delivered throughout the year, a year-on-year increase of 30.7%; The revenue was 55.618 billion yuan, a year-on-year increase of 12.89%; In terms of net profit, the net profit attributable to the parent company for the whole year suffered a huge loss of 21.147 billion yuan, an increase of 45% year-on-year. You should know that NIO's total shareholder equity at the end of 2023 was only 24 billion yuan, indicating the extent of this loss.

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